Thursday, August 20, 2009

Wooden Magazine Racks

Display racks are everyday utility for any bookshop that displays books and journals. With quality racks, one can easily display and display books, journals and magazine in the best way.

Magazine display racks are the ideal solution for displaying your pamphlets and brochures in a well-presented and organized manner. These magazine racks are generally made from wood, metal or plastic. They can be freestanding racks or brochure holders, which are very simple to set up and generally can hold large number of magazines, brochures and pamphlets.

You will also come across wooden wall mounted magazine display racks that are available in different configurations for booklets and pamphlets, which are very well presented. These racks are very durable and are resistant to breakage. For easy mounting on the wall, these racks come with pre-drilled holes, anchors and screws.

Features of Wooden Magazine Racks:

  • These stylish wooden magazine display racks are meant to sell literature. They hold catalogues and periodicals in great style. There are a number of newspaper and magazine display racks available in different styles. Among the wooden types, cherry, oak and mahogany are most popular.
  • Wooden magazine display racks are also meant to provide soothing comfort. Patients, visitors and customers who relax in the lobby and reception areas find these helpful. Office display experts say that mahogany, oak, walnut and cherry wooden racks are made to last longer. Leading periodicals demand attention with the help of these classy magazine stands. Moreover, they are also much elegant.
  • These wooden racks come in various sizes and are multi-pocketed to hold fortnightly, weekly, monthly publications and journals most visibly.
  • Wooden magazine racks help sell merchandise more effectively. Wall mount wooden magazine racks create an interest among by-passers and visitors, in places that generally go unnoticed.
How to purchase a good wooden magazine rack:

You might have come across magazine display racks at many doctor and chartered accountant offices and have been jealous about the class of furniture and magazine racks they own. Read on in order to have similar magazine racks for your own. Just keep the following points before purchasing one for your own.

*Choose on how large you would want your magazine rack to be and how many shelves or compartments you would like it to have. You might also want to keep an accent light on the top of the rack.

*Decide on the place where you would want to mount the wooden magazine rack.

*Choose a wood color that complements your current room furnishings.

*Estimate your budget as to how much you are willing or able to invest in a wooden magazine rack.

Conclusion:

With the emergence of the Internet, many online stores have come up and virtual display stores have been introduced in the marketplace. The owners of these stores are generally found to re-book your order to an actual manufacturer. Therefore, you loose the control over the quality and nature of services they promise. Many a times, the brokers seem to exaggerate themselves, and buyers do not find the same quality as it was advertised on the Internet. It is always wiser to look for wooden magazine racks from manufacturers of durable and sturdy business display products. You need to ensure the quality and durability of solid and metal wooden magazine racks and your choice of finishing and style should be in harmony with your existing furniture.

For more information contact Capital Exhibits for all your Wooden Magazine Rackshttp://www.capitalexhibits.com or call 866-730-3746

Tuesday, August 18, 2009

Magazine Racks

Get your magazine displayed by it

With the help of racks, one can easily enhance the display of journals, monthly publications and books thereby making them even more appealing. Get the best racks and enhance your product display.

The racks are to promote and display print advertising in retail stores and malls. The marketing managers use multi-pocket racks for displaying weekly or monthly publications, journals, flyers, world news, books or weekly periodicals and newspapers. The magazines racks are available in varied options like portable trade show periodical holders, wall mounted, counter and tabletop and floor standing models. These magazine racks are perfect to place in museums, hospitals, schools and corporate reception areas. The magazine racks are also named as journal racks and publication holders due to the displaying material.

Different magazine racks

Different magazine racks are available in various sizes, styles and shapes. There are different options of rack materials like wood, wire, metal, acrylic and glass.

Absence of floor space

In absence of proper floor space one can opt for a wall mount magazine holder that will be best suited in such condition. The wall mount racks are good for small businesses as provide proper display that too in limited floor space. The hung up rack is maintained at the eye level so that the customer can check out the new editions. The customers will also prefer it as nobody want to bend or dig out the desired magazine from any pile of magazines.

The counter top racks are also used in absence of proper floor space as these are directly placed on counters where the customer can easily notice the displayed magazines. The counter top displays can be seen in doctors' offices, hotel lobbies, travel agencies and restaurants. The acrylic counter top magazine holders are used in tradeshows as it give unobstructed view of the displayed magazines and easy access to the customers if wish to take away any displayed brochures also.

Other magazine racks

The rotating magazine displays are used to get more space for displaying magazines and attract more and more customers as they can watch out every material on the rack while standing at one point. The portable racks are liked by people who wish to easily set up and take down the rack whenever requires. The portable magazine racks come up with carrying case so used during tradeshows. There are also racks for home as one loses interest in reading magazines if lying in a pile on the table. The glass and wood magazine racks look nice and go well with the home decor. The residential magazine racks have modern looks according to the current home furnishings.

Benefits

The racks are used to boost the sale of any book or magazine store.

The racks attract the view and interest of the readers towards the latest publications and updated periodicals. The magazine racks are used to promote the organization literature and adds up a striking feature to the location. The racks are designed for attracting customers and easy accessibility of magazines.

Online sale

One can find racks for various styles and budget online on various websites. The pictures and features of the different racks are explained in the web pages. After ordering the particular rack, the products are shipped and one can get them delivered at the doorstep.

For more information contact Capital Exhibits for all your Magazine Racks http://www.capitalexhibits.com or call 866-730-3746

Sunday, August 16, 2009

The Networking Magazine

Imagine that you are awarded an opportunity to publish a monthly networking magazine. As a business entrepreneur, you determine the contents and articles within the publication. You can determine the distribution avenues and the ideal audience for your literary masterpiece. What would be the direction of your magazine? What stories would you accept to appeal to your loyal readers? How could this publication impact the business community for the greater good?

Professionals, students and entrepreneurs are encouraged to write out their objectives and goals. As a new year approaches, it is important to create a workable plan for succeeding in this game of networking. By creating a fiction based networking magazine, individuals are able to focus on key points or issues which can affect their endeavors. Listed below are helpful questions and ideas for mapping out a good strategic plan of action.

Front Cover

As the owner of the magazine, who would you select as your first cover model? Is this person well known within your industry or someone who is popular in your community? What values does this individual embody? How has this particular person helped or enhanced your business? These types of qualities and values should be evident in your networking circle of friends and colleagues.

Editor in Chief

As the CEO of this publication, who would you select as your head editor in chief? Who would you trust to direct the vision of the magazine? Who has the best interest of your magazines values and the interests of the readers? Can this person make the magazine successful? This type of person whom you select should be similar to your mentor or guiding business partner.

Advertisements

Last but not least, which companies would you solicit for advertisements? What type of products would you showcase in the magazine? What type of image or branding would be significant for the proper sales? These are the types of attributes that professionals should consider when joining clubs, associations and organizations.

Chi Chi Okezie is owner/producer of SIMPLEnetworking, LLC in Metro-Atlanta, GA. Newly published author of "SIMPLEnetworking: Creating Opportunities ... The new form of success!" View excerpts of the book and polish your professional approach: http://www.snseminars.com

Friday, August 14, 2009

How to Avoid the Pitfalls of Magazine Advertising

Advertising is not only important; some would even go on to say that it is the lifeblood of a business. This basically means that you need advertising to be able to make any form of profit, otherwise, no matter how good your product and services is, no one is going to buy them if they do not know that the product even exists. The different media of advertising can create so much confusion in any potential advertiser's head as to what to spend on advertising and the varying costs.

For example, a start up company running on a budget -and which doesn't- cannot advertise on cnn.com regardless of just how much its products will help the entire populace,. Instead the marketing team or business owner will have to scout for which options can give him decent results while still helping him save some money. One of these advertising media is magazine advertising.

A magazine advertising often seems easy to the newcomer owing in large parts to the fact that it is very easy to call the advert manager on magazines like Vogue, Cosmo, Men's Health and Reader's Digest for advert bookings and placement, and it is also easy to get on the magazine. Bottom line magazine advertisements are often like a leveller of all peoples and races. No one needs to know whether you are black if you have the money to take half a page of ads. The companies themselves need it; it is how they survive.

But if you are not careful, you WILL lose money and fall into some of the pitfalls easily encountered in magazine advertisement. Some of these pitfalls include low returns on investment, huge competition, not getting a discount, not booking earlier, and writing ads that suck at converting readers into buyers. To avoid these pitfalls, here are the things you need to do:

Ask for the Demographics

It is your money and you have a right to know what category of people you would want to advertise your products to. There is no point advertising male enhancement supplements to senior citizens who are probably not interested in it. Instead, a well targeted ad aimed at males in their early 30s to mid 50s will do wonders. It will sell fast and rapidly because they need what you are offering. Also, it would be a good thing to advertise in targeted magazines. Ads for Female Yeast Infection supplements will get more attention from women reading Cosmo than those reading the Wall street Journal. So, call the advert manager and ask for this. It would save you a lot of headaches.

Start Small

Testing is a key concept in business. Therefore, starting with full page ads isn't exactly a sound business decision. Instead, start with one quarter page ad and see how it goes. If you get significant results, then that market is ripe for the picking. You can then expand and take full page ads to completely wipe out the competition and get your products noticed more.

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Wednesday, August 12, 2009

Magazines Subscription - Winter

Winters bring different moods to different people. I, for one, welcome winters and enjoy the extra chill in the air. However, there are some who simply hate the idea of two feet snow outside their homes as a routine feature. There are also some folks who suffer from medical conditions that only worsen when exposed to extreme winter conditions as prevalent outdoors. They don't have any option but simply stay at home mostly and spend their time either watching TV or playing with kids or reading what they like the most.

Out of all these options, reading seems the one that could at least sound productive for the winter home birds. Therefore, one of their favorite magazines subscriptions is an obvious choice for those who prefer to stay at home during winters. It's not necessary that only elder folks stay at home during winters. In fact, many young people too insist on spending most of their wintertime with family and loved ones.

This begs the question - are such magazines subscription affordable? The significance of this question magnifies when you consider the recent slump in financial markets, which has impacted almost every segment of the society and has led them to find cheaper alternatives. Now, we all know how costly these magazines subscription could be when you go to newsstand to buy one. This has led to the emergence of new magazines subscription market - the online one - that is not only ultra-cheaper than its offline counterpart, but also affords the luxury of ordering and receiving your favorite read right from the comforts of the living room.

The range of magazines surpasses that of the newsstand. In fact, the fine categorization of magazines is what separates online stores from the offline ones when it comes to ease of browsing. Your favorite ESPN or Hudson Valley magazines subscription is available at a price that is almost 90% less than the cover price!

This is certainly good news, especially for those who are looking to productively spend their time in winters sitting at home. It's always nice to catch up with your favorite read and no better time than winters when you are sitting on a couch with your favorite mag. Even the payment is processed online within minutes and every issue is timely delivered at your doorsteps.

Magazine Land is a one-stop source for cheap and discounted magazine subscriptions. With over 1600 magazines from different sections, it's an obvious choice for all magazine lovers Cheap Magazines Subscriptions

Monday, August 10, 2009

Tips in Finding Discount Magazine Subscriptions

If you are a magazine reader, good discount magazine subscriptions are always welcome. With today's difficult times, finding a good deal with magazine has become more necessary than ever. Here are some tips to help you find discount magazine subscriptions:

Try to avoid getting subscriptions from telemarketers, junk mail, promotional give-aways, resellers and solicitors. Resist their sales pitches as much as you can. They can be pretty convincing at telling you that you are getting a good deal. Although some will actually save you money, most have hidden costs that would surprise you when billing date comes, or cancellation problems. Also, be wary of scam artists who use selling subscriptions as a ploy.

Ask the publisher about special discounts. To get discount magazine subscriptions, it is a good idea to contact the publisher directly. Find their contact number, speak with a customer representative, then ask directly about current promotions they have and special savings you can get. There are often unadvertised discounts for first time subscribers, and discounts for teachers and students. There might also be special discounts you can be entitled such as travel points, credit card holder discounts, and organization membership discounts.

Make sure you understand the pricing structure well. This is a very simple tip that is often overlooked. Take note that an eye-catching, amazingly cheap discount magazine subscription may only be great at first glance, but only to find out sooner or later that the price advertised is the price for every issue, and not the annual subscription price.

Make sure you know all the terms associated with the subscription. Many subscribers have problems with cancellations mainly because they do not know the terms in the first place. Some discount magazine subscriptions can be unbelievably cheap, but entails high cancellation fees. Make sure you know what you will expect should you decide to cancel the subscription later on. In addition, multiyear subscriptions always merit you some discount. However, make sure that you are happy about subscribing to the magazine for a few years, or else you may have to spend on cancellation fees.

Choose a billing method that is right for you. Most cheap subscriptions entail automatic credit charges. If you agree to such terms, make sure that you are aware of its potential disadvantages. First, renewals may be billed early on (sometimes even before you even agree to renew). Second, rates may be increased without prior notice. Make sure you clear these issues out before agreeing to subscribe.

Magazine Land is a one-stop source for cheap and discounted magazine subscriptions. With over 1600 magazines from different sections, it's an obvious choice for all magazine lovers.For More Information Visit :- http://www.magazineland.com