Advertising is not only important; some would even go on to say that it is the lifeblood of a business. This basically means that you need advertising to be able to make any form of profit, otherwise, no matter how good your product and services is, no one is going to buy them if they do not know that the product even exists. The different media of advertising can create so much confusion in any potential advertiser's head as to what to spend on advertising and the varying costs.
For example, a start up company running on a budget -and which doesn't- cannot advertise on cnn.com regardless of just how much its products will help the entire populace,. Instead the marketing team or business owner will have to scout for which options can give him decent results while still helping him save some money. One of these advertising media is magazine advertising.
A magazine advertising often seems easy to the newcomer owing in large parts to the fact that it is very easy to call the advert manager on magazines like Vogue, Cosmo, Men's Health and Reader's Digest for advert bookings and placement, and it is also easy to get on the magazine. Bottom line magazine advertisements are often like a leveller of all peoples and races. No one needs to know whether you are black if you have the money to take half a page of ads. The companies themselves need it; it is how they survive.
But if you are not careful, you WILL lose money and fall into some of the pitfalls easily encountered in magazine advertisement. Some of these pitfalls include low returns on investment, huge competition, not getting a discount, not booking earlier, and writing ads that suck at converting readers into buyers. To avoid these pitfalls, here are the things you need to do:
Ask for the Demographics
It is your money and you have a right to know what category of people you would want to advertise your products to. There is no point advertising male enhancement supplements to senior citizens who are probably not interested in it. Instead, a well targeted ad aimed at males in their early 30s to mid 50s will do wonders. It will sell fast and rapidly because they need what you are offering. Also, it would be a good thing to advertise in targeted magazines. Ads for Female Yeast Infection supplements will get more attention from women reading Cosmo than those reading the Wall street Journal. So, call the advert manager and ask for this. It would save you a lot of headaches.
Start Small
Testing is a key concept in business. Therefore, starting with full page ads isn't exactly a sound business decision. Instead, start with one quarter page ad and see how it goes. If you get significant results, then that market is ripe for the picking. You can then expand and take full page ads to completely wipe out the competition and get your products noticed more.
Deliver YOUR Monetized Content, ANY Content to Google Gadgets, Google Desktop, Yahoo Widgets, FaceBook, Thousands of News Aggregators ... And the Mighty Google.com With One Click http://www.elertgadget.com http://www.elertgadget.com/palert/How_to_Avoid_the_Pitfalls_of_Magazine_Advertising_10825.htm Article Source: http://EzineArticles.com/?expert=David_Lockley |
No comments:
Post a Comment